Friday, December 31, 2010

Last News Round-Up for 2010

Stalled Buses on Fifth Avenue [OTBKB]

Who Gives A Shit DAY TWO: Has Your Brooklyn Street Been Plowed? [FIPS]

Snow Job! Brooklyn Pols Blast Lackluster Storm Response [Courier Life]

Delayed Snow Clean-Up Was A Sanitation Dept Protest!? [FIPS]

Experts Name the Top Restaurant Standbys of 2010 [NY Eater]

Restaurant Review: Bonnie’s Grill [Local Bozo]

Know Your Bartender: James Menite, Fornino [Here's Park Slope]

* picture from OTBKB 12/27/10

Thursday, December 30, 2010

Where to get the Bubbly

So, believe it or not, there are just two days left in 2010. Time to stock up on the bubbly (or whatever your poison is) for the big celebration tomorrow night. We remember just a few years ago when Red White and Bubbly was the only real wine and liquor store on the avenue (and a good one at that). Now there are seven wine and liquor stores on Park Slope's Fifth Avenue (between Dean and 18th Street) to help meet your New Year's Eve needs. Check out the full list and a map on the Park Slope Fifth Avenue BID's Business Directory.

Also, don't forget Bierkraft, which serves a different (but no less important) type of bubbly.

Looking to stay 'dry' and enjoy the evening with your family? Park Slope Patch has a good list of children-friendly New Year's Eve events.

Photo via Sip

Wednesday, December 29, 2010

New Year's Eve on Fifth Avenue

We've been working on a comprehensive list of Fifth Avenue places to eat, drink and be merry on New Year's Eve. However, the pressures of the holiday season and the logistical nightmare that was/is "Snowpocalypse 2010" has made the whole endeavor more difficult than we thought it would be. Here is what we have so far, though. We'll update the list as we get more information and repost it later in the week:

  • Aunt Suzie's Restaurant: Open from 5 PM to 11 PM. Serving their regular menu
  • .
  • Baluchi's Park Slope: Open regular hours. Try cocktails at their new bar.

  • Piramide: Join them on New Year`s Eve for live entertainment, free giveaways, noise makers and much more!

  • Kappa Sake House: Pre Fix Dinner and Sake pairing. Open till 1:00 am! Check out the menu here.

  • Aperitivo: Open New Years Eve 11 am till 4 pm and New Years Day 11am till 12 pm!

  • Alta Voce - New Years Eve open 6:30 pm till ? Live Jazz from 9:30 pm till 12:30 am by The Christian Nourijanian Quartet. Check out the menu here.

  • Melt: Starting 5:30 pm enjoy a 4 course dinner with a complimentary glass of champagne $50 prixe fixe or a la carte at the Bar. Or drop in at 11 pm for drinks at the bar and a midnight toast to the New Year. Start 2011 with a great brunch from 10:30 am-4 pm. New Year's Eve menu is available here.

By the way, you'll need something nice to wear if you are going to be going out on the town. Check out the Park Slope Patch's look at New Year's Eve Dresses that you can buy on Fifth!

Photo by P*P (Flickr)

Tuesday, December 28, 2010

Review: Tacos Nuevo Mexico

We are always glad to read positive reviews of Fifth Avenue restaurants. We are extra happy when we read positive reviews of local Mexican restaurants by West Coast transplants (what could be more convincing).

Anyway, Park Slope Patch editor Kristen Brown (a California native) recently posted a review of Tacos Nuevo Mexico (491 Fifth Avenue) and it appears that she gave it a "thumb's up." Looking at the restaurant's other reviews online, it appears that the critics agree!

So, check out the review here and then go out and get yourself some tacos! They are the perfect food to warm you on a cold winter's day!

Photo via Urban Spoon

Monday, December 27, 2010

Snow Day!

Gothamist is reporting that the New York City Department of Parks and Recreation has declared today a Snow Day, which means that there will be "FREE, supervised outdoor recreation and winter fun for youth, including sledding, snowman and snow angel contests, friendly snowball fights, music and complimentary hot chocolate," at select parks throughout the Five Boroughs.

Park Slope area residents will be able to enjoy the festivities at Prospect Park, near the Tennis House, from 11:00a.m. — 3:00 p.m.

Enjoy, and don't forget to come down to Fifth Avenue for a warm meal, a hot drink or a little post-Christmas shopping!

Photo by Alex Goldmark

Sunday, December 26, 2010

Christmas(ish) Blizzard

The big news today in Brooklyn, of course, is that there is a Blizzard on the way! So, we didnt quite have a "White Christmas", but we will definitely have a "White Day-After Christmas." The whole thing works out pretty well because there wasn't any severe weather to interfere with holiday shopping on the avenue. That's something to be thankful for.

The forecasts are all over the place so stay tuned to the local news for regular updates. Or, keep an eye on Park Slope's own Roadify Blog for updates on street and public transit conditions.

Stay warm, people.

Friday, December 24, 2010

News Round-Up

Study: Brooklyn Leads the ‘Chain’ Gang [Brooklyn Paper]

Preservation and Affordability [Save the Slope]

Coming Soon: Rachel's Tattoo & Beauty Salon [Here's Park Slope]

Cynthia Sestito Visits Café Napoli; Julian Medina Hosts a Brunch [Grub Street]

There is only...

day left to finish your Christmas shopping. Don't forget to support Fifth Avenue's local stores, bars and restaurants today!

Thursday, December 23, 2010

There are only...

shopping days left till Christmas! Make sure to come out and shop on Park Slope's Fifth Avenue and take advantage of the 60+ Snowflake Specials before the holiday season is over!

Wednesday, December 22, 2010

Scaredy Kat Holiday Song

Yes, it's that time of year again. Time for another original song and video by Nora Yockey, Damond Gallagher and Leah Hays of Scaredy Kat. Don't forget to check out their song from 2009!

Only 3 local shopping days left till Christmas!

Tuesday, December 21, 2010

All About Fifth Guide

This past week, the Park Slope Fifth Avenue BID published a printed guide about the avenue called, appropriately, "All About Fifth."

It features a full directory of the businesses located between Dean and 18th Streets, articles on some of the neighborhood's best stores, bars and restaurants and more!

Where can can you get a free copy? Simply stop by one of your favorite Fifth Avenue businesses and pick one up wherever they display their local publications and flyers.

Grab one, stick it in your pocket, and use it during the last 4 days of holiday shopping along the avenue! Yeah, that's right, just 4 days left!

Monday, December 20, 2010

Carolers and Santa

Here is a brief photo slideshow of this past weekend's strolling Carolers (next performance is Wednesday at 6:30 pm) and Santa's visit to Alta Voce.

Music by Mark Caserta and Kevin Hodge (Electric Campfire)

Friday, December 17, 2010

News Round-Up

Nevermind the Babies, Here’s Park Slope [Brooklyn the Borough]

2010 Park Slope 100 [OTBKB]

Park Slope Plane Crash | How It Happened [NY Times]

Business of the Week: Mega Glass & Sashes, 51 Fifth Avenue [Here's Park Slope]

Dude Gifts [Brooklyn Based]

Thursday, December 16, 2010

Santa on Fifth!

This just in...Santa Claus will be making a stop on Park Slope's Fifth Avenue on Sunday, December 19th at Alta Voce
(318 5th Ave between 2nd & 3rd Street) between 12:00 and 3:00 PM. FREE!!!
Ho, Ho, Ho!

OTBKB Picks Fifth

Every year, in December, Park Slope's favorite blog Only The Blog Knows Brooklyn publishes a "Park Slope 100" list of people/places/things that shaped life in the neighborhood over the course of the year. We were really pleased to see the Park Slope Fifth Avenue BID named to the list. Very cool!

Other Fifth Avenue mentions include:

  • Cog and Pearl

  • Freddy's Bar (coming soon to Fifth Avenue)

  • Lynette Kirchner of Two Lovers

  • Victoria Libertore for her shows at Bax

  • Jack "Skippy"McFadden, a founder of Union Hall

  • and our friends at Roadify

  • Also, we share OTBKB's Shout-out to the Open Source Gallery, which continues to fight on and do positive things in the community despite experiencing a devastating fire.

  • Finally, a special congrats to our friend Zohreh Shayesteh, who owns Zora Space on 4th Avenue. We consider her a friend of Fifth!

Oh, also, a list of 2010 Park Slope notables could not be made without mentioning "The Baristas who walked out of Gorilla Coffee." Hopefully, this will be the last time we'll hear of it, though!

Wednesday, December 15, 2010

Our Holiday Shopping Trip...Part 1?

Despite the frigid temperatures, we had a great little shopping trip along Park Slope's Fifth Avenue yesterday. Unfortunately, we didn't buy all of the Christmas Gifts that we needed to buy because we spent too much time looking around each store and speaking with the merchants. So, we might have to do this again on Monday! Anyway, here is what we found, so far:

Park Slope Eye 2

We heard that Park Slope Eye was having a "50% off all sunglasses" sale as part of the Park Slope Fifth Avenue BID's Snowflake Specials.

Park Slope Eye 1

Mark fell in love with this pair of sunglasses but he really needs to shop for others before he can consider buying them.

Pink Olive

Pink Olive had some beautiful things for children and babies and their Snowflake Special is "Free gift wrapping and Pink Olive tote bag with a $100 purchase."

Bob & Judi's Coolectibles

Mark bought this picture frame for his Great Aunt at Bob and Judi's Coolectibles (217 Fifth Avenue). If you shop on Friday, with any purchase, you receive a $5 gift certificate good thru Dec 24th!

Scaredy Kat

Scaredy Kat is always a good destination for gift shopping. Their Snowflake Special: Spend $50 in their shop and get a free pair of specs (modeled here by Mark).

Bonnie's Grill

We got hungry and decided to eat at Bonnie's Grill. Yeah, we usually get burgers and wings at Bonnie's but we were intrigued by the special "Brussel Sprout Soup." Believe it or not, it was delicious (as you can see by the empty bowl, above).

Serene Rose & Razor

Serene Rose and Razor don't have an official Snowflake Special, but this deal looked really good. We'll have to come back to this on Monday.

Brooklyn Mercantile

We always love to shop at Brooklyn Mercantile. If you mention the Snowflake Special, you'll receive free hand made gift tags with your purchase!

Well, that's as far as we got. Yes, it looks like we'll have to finish up this weekend or on Monday. Stay tuned! In the meantime, take a look at the Snowflake Specials and Shop Local!

Tuesday, December 14, 2010

We're Going Shopping

Yeah, it's going to be cold today but we really need to finish our Christmas shopping! We're taking a look at the Park Slope Fifth Avenue BID's Snowflake Specials now and picking our targets.

Check back tomorrow to see what we bought on Fifth!

Monday, December 13, 2010

Holiday Music Coming to Fifth

No matter what time of year it is, Fifth Avenue is always better with a little bit of live music. In the Summer there was Make Music NY and Dancing Under the Stars, which really gave the Avenue a nice festive, community feel.

Starting Wednesday, the Park Slope Fifth Avenue BID is once-again sponsoring live music on Fifth. This time, of course, there will be live holiday music performances to make your local Christmas Shopping experience even better.

Here is the schedule:

  • Wednesday, December 15: @4th Street and 5th Avenue, 7:00 to 8:00 PM

  • Saturday, December 18: Strolling performers from Opera on Tap, 6:30 to 8:00 PM

  • Sunday, December 19: Strolling performers from Opera on Tap, 3:00 to 4:30 PM

  • Wednesday, December 22: Strolling performers from Opera on Tap, 6:30 to 8:00 PM PM

  • Thursday, December 23: Strolling performers from Opera on Tap, 6:30 to 8:00 PM

Friday, December 10, 2010

News Round-Up

City Council Hears Sides of Bike Lane Battle [NY Times]

WSJ Close-Up on the South Slope [Brownstoner]

Emily Lloyd to Head Prospect Park & Alliance [OTBKN]

BQE makeover? Plans aired to heal the hated Brooklyn Queens Expressway 'scar' [Daily News]

Holiday Craft Fairs Hit the Slope [Park Slope Patch]

Thursday, December 9, 2010

Cooking Class with Chef Jacques Gautier

Park Slope Foodies:

This Friday, December 10th, Chef Jacques Gautier of Palo Santo (652 Union Street between 4th & 5th Avenues) is giving a cooking class on "Pre-Columbian Cuisine" at the Ger-Nis Culinary & Herb Center (540 President Street).

As Chef Gautier said on his blog, "What better way to study history and culture then through food?" Sounds like a good opportunity to learn something in the most painless (and delicious) way possible.

For more information and to purchase tickets, click here.

Wednesday, December 8, 2010

Welcome Park Slope Patch

All About Fifth welcomes the newly-launched Park Slope Patch. We'd tell you all about it, but the video, above, does a better job than we ever could.

Don't forget to check out our Patch post about Shopping Local.

Tuesday, December 7, 2010

Upcoming Fundraiser and Cross-Promotion

We just learned about a couple of good things happening this month on Fifth Avenue. Asha Veza has organized a fundraising raffle to benefit GEMS, a NYC organization committed to empowering girls who have experienced commercial sexual exploitation and domestic trafficking.

Sixteen Fifth Avenue businesses have each generously donated a $50 gift certificate towards the fundraiser.  One lucky winner will receive all 16 gift certificates (a total $800 value)!

Raffle tickets will be sold for $5 each (cash only please) between the 9th and 15th of December at Asha Veza, Bierkraft, Gorilla, Tabeel and at Southpaw's Kings County General Store on December 12th from 12-5 PM.

Gift Certificate Donors: Alchemy, Amazing BK Race, Asha Veza, Aunt Suzie's, Beacon's Closet, Bierkraft, Canaille, Element Beauty Lounge, Gorilla, Luscious, Miriam, Olia Designs, SIP, Southpaw, St. Kilda, and Tabeel.

The raffle drawing will take place at 8 PM on Thursday, December 16th at Asha Veza (69 Fifth Avenue) at a Special Fundraising event for GEMS.

Also, a number of Fifth Avenue Businesses are offering their customers an extra-special Snowflake Special cross-promotion discount on the 9th and 16th December.   On those evenings, bring a receipt from earlier that day from any of the following participating Fifth Avenue businesses into any other participating venue for a 10% discount:

Alchemy, Asha Veza, Bierkraft, Canaille Bistro, Element Spa, Gorilla Coffee, Lulu's Then & Now, Luscious Food, Miriam, SIP, Tabeel and The V Spot.

Tonight: A Taste of New Zealand

Last week, we dropped by Melt for dinner for the first time ever. Wow, what a meal! We were really impressed with the food.

Tonight and tomorrow they are featuring a "Taste of New Zealand." Sounds interesting!


A celebration of New Zealand food and wine
Tuesday, December 7 and Wednesday December 8

Alana Estate, Sauvignon Blanc 2009

Alana Estate, Chardonnay 2008

Ground Lamb, Quail Egg,Beet Relish on Brioche
Alana Estate, Pinot Noir 2008
Truffled Polenta, Pomegranate Molasses
Gunn Estate, Syrah 2007

Kiwi Fruit, Berries
Selaks Ice Wine

Food $30, Wine Pairing $20

Call 718.230.5925

Monday, December 6, 2010

Snowflake Gift Shopping Specials

Last week we focused on the Snowflake Specials that were being offered by Fifth Avenue restaurants. Today, we thought we would highlight all of the stores that are offering specials and discounts this holiday season. It's December 6th, Park Slope. Time to get shopping! Remember to support your local stores this season (here's why):

Square Stores 426 Fifth Avenue: Items listed at $155 on sale for $95.00

Leopoldi Hardware 415 Fifth Avenue: $5.00 off the purchase of $25.00 or more

Platinum Couture 487 Fifth Avenue: Mention the BID and receive 20% off any purchase.

New Style Clothing 58 5th Avenue: TBA

Milan Optique 83 Fifth Avenue: 25-40% off designer eyewear & $99 selected frames

ZuZu's Petals 374 Fifth Avenue: 5% discount on flowers over $50. Fridays 10-7

Under the Pig Antiques & Collectibles 355 Fifth Avenue: 20% off any item

Brooklyn Mercantile 335 Fifth Avenue: TBA

Active Transport 285 Fifth Avenue: 5% off on UPS or Fedex when shipping any box.

Brooklyn Eye Works 537 Fifth Avenue: 50% off frames.

Brooklyn Frame Works 142 Fifth Avenue: 10% off all matted and framed prints. Mention BID receive 10% discount.

Park Slope Hardware 593 Fifth Avenue: Buy one gallon semi-gloss paint and receive a tray set free. Energy saver light bulbs $1.99. Wall mount for flat panel T.V.s $29.99

St. Kilda 71 Fifth Avenue: On Tues and Wednesday spend over $500 and receive a pair of Diamond Set Pansy studs, 40% off.

Tabeel Aromatherapy Gifts 76 Fifth Avenue: TBA

Blooms on Fifth 431 Fifth Avenue: 10% off.

Edible Arrangements 500 Fifth Avenue: Receive a free box of chocolate covered fruit with a purchase of any arrangement over $40

LuLu's Then & Now 75A Fifth Avenue: 10% off all holiday clothing

LuLu's Cuts & Toys 48 Fifth Avenue: 10-20% off selected items including playable Legos, Minitick Scooterd, Doll Houses and more.

LuLu's For Baby 44 Fifth Avenue: 30% off selected strollers, footmoof, baby soy, and much, more

Scaredy Kat 232 Fifth Avenue: Spend $50 and get a free pair of specs.

Adam's Wines & Liquors 629 Fifth Avenue: Tasting Saturdays 4 to 7 PM

Eidolon 233 Fifth Avenue: Mention the Snowflake Special and get ten percent discount on all shoes and boots

Picada Y Vino 327 Fifth Avenue: Friday night tastings 6 to 8:30 and Saturday tastings 4 to 7. Tasting wines are 10% off on the day of the tasting

Bob and Judi's Coolectibles 217 Fifth Avenue: Every Friday with any purchase, you receive a $5 gift certificate good thru Dec 24th

Fifth Eye Optix 172 Fifth Avenue: Free anti reflective coating with fame & lens purchase. Now selling vintage clothing

Paws in Paradise 410 Fifth Avenue: Doggie day care, grooming, walking

Fifth Avenue Record Shop 439 Fifth Avenue: Discount prices on oldies

Asha Veza 69 Fifth Avenue: 15% off cashmere shawls

Friday, December 3, 2010

News Round-Up

Local Shopping Ideas from Brad Lander [Brooklyn Green Team]

Business of the Week: Aunt Suzie's, 247 5th Avenue [Here's Park Slope]

Snowflake Food Specials [AAF]

Thursday, December 2, 2010

Reminder: Fifth Avenue Tree and Menorah Lighting!

Holiday 2008 11

We mentioned this in Mid-November but in case you missed it:

Where: The Old Stone House/Washington Park, 3rd Street @ Fifth Avenue

When: Saturday, December 4, 2010 - 5:30pm

What: Tree and Menorah Lighting, Live Music by The Stringers, Hot Chocolate & Brownies, Holiday Cheer!

Be there, people!

Wednesday, December 1, 2010

Historic 271 Ninth Street

Yesterday, Brownstoner featured 271 Ninth Street (between 4th and 5th Avenues) as their 'Building of the Day'. The building currently houses Slope Music (a member of the Park Slope Fifth Avenue BID). It is a landmarked structure that is easy to notice, with it's bright colors and beautiful details. We love walking by on our way to the R train on 4th Avenue!

We learned a lot by reading the building's profile. We thought you would enjoy learning more about it, as well:

Building of the Day: 271 Ninth Street [Brownstoner]

Photo via Brownstoner

Monday, November 29, 2010

Snowflake Food Specials

We've been looking through the list of Snowflake Specials on the Park Slope Fifth Avenue BID's site and we're pretty impressed by the number of restaurants participating. You could actually plan a day of shopping, coffee, more shopping, dinner and drinks, all with special discounts and bonuses! Sound good? Here are the restaurants that are participating:

Belleville Bistro (330 Fifth Avenue): Free glass of house red or white with the purchase of an entree.

Lenny's Pizza (594 Fifth Avenue): Every Wed 2 large Pies for $18.00. Pick up only.

Kiku (177 5th Avenue): Beer & Hot Sake $2

Park Slope Chip Shop (383 Fifth Avenue): 10% off (not good with other offers)

Baluchi's Indian Restaurant (310 Fifth Avenue): Early Bird Special 20% off 5PM to 8PM (cannot be used with other offers)

Luscious Food (59 Fifth Avenue) (718) 398-5800: Free Dessert with purchase of $12 or more.

Mulino Ristorante (133 Fifth Avenue): 10% off total bill.  Monday-Thursday

Aunt Suzie's Restaurant (247 Fifth Avenue): $11.90 bottles of wine  Monday to Thursday

Juice Masters (77 Fifth Avenue): Breakfast, Lunch, and Dinner special, Gluten Bread, Muffins, rolls and Burrito Specials.

Los Pollitos 2 (148 Fifth Avenue): Tues. Buy one Margarita and get 2nd half price.

Mama Rosa Latin Bistro (669 Union Street): Special TBA

Bogota Latin Bistro (141 Fifth Avenue): Free mojito with any dinner entree when they mention Shop Brooklyn

Rachel's Taqueria (468 Fifth Avenue): Spend over $15 per person on food and get a free margarita

Melt (440 Bergen Street): Brooklyn's Best Grass-Fed Burger $10.00 with purchase of a drink 5:30-7:30pm.

Snowflake Specials

As we mentioned on Friday, the Park Slope Fifth Avenue Business Improvement District has launched its holiday Snowflake Specials program as part of Borough President Marty Markowitz's Shop Brooklyn initiative.

At this point, it looks like there are more than 40 merchants participating, from Blooms on Fifth (10% off) to Eagle Provisions (Home made Polish Style Kielbasy $3.99 LB) and the list continues to grow every day.

So, set some time aside, check out the list of Snowflake specials ( and make Fifth Avenue your shopping destination this holiday season!

Friday, November 26, 2010

The Holidays Begin on Fifth

Black Friday

Be honest, you don't really want to get dressed and head out to the mall or your local Big Box store today, do you?

If the answer is no, come on down to Park Slope's Fifth Avenue! Take a casual stroll between Dean and 18th Street and check out the amazing boutiques and mom-and-pop shops, eat at one of 100 + restaurants, have a drink at one of the 30 bars and enjoy!

Here are a couple of big deals happening on the Avenue today (that we are aware of):

A Cheng Clothing (152 Fifth Avenue): Black Friday, get 30-50% off

LuLu's for Baby/LuLu's Cuts & Toys (44/48 Fifth Avenue):

Sale 30% off Selected Stroller: Phil & Teds Hammerhead with double kit, Microlite Toro with stroller liner, Mutsy Transporter with Bassinet and car set adaptor, Inglesina Zippy Stroller, Bumbleride Indie with diaper bag, Valco Trimode with Toddler seat and hood, Baby Jogger Elite with rain cover, Cybex Calisto with Bassinet, Maclaren Techno selected Colors

30% Off Stroller Footmuffs: Phil & Teds Cocoon stroller muff, Maclaren Footmuff, Cybex Footmuff, Baby Jogger Footmuff, Footmuff  stroller muff / Hooded

Also 30% Off: Baby Soy Oh Soy Onsies, Footies, Rompers, Yoga Pants, and Hoodies, All Pediped Shoes, Clean Water Infant Tub, Prince Lionheart Potty Pod, Maclaren Rocker, Maclaren Techno Carrier, North American Bear Mobiles, First Years Potty Diaper Bags, Blankets and much more.

Small Business Saturday:

Reminder, tomorrow is the first-annual American Express Small Business Saturday. Shop local with your Amex card and get rewarded (and bring friends whether they have a card or not). Click here for more details!

Shop Brooklyn Snowflake Specials:

The Park Slope Fifth Avenue BID is participating in Borough President Marty Markowitz's Shop Brooklyn campaign with Snowflake Specials at stores, bars and restaurants along the avenue. We'll speak more about this next week but if you want to check out the deals now, go to We hear that the list keeps growing.

Thursday, November 25, 2010

Happy Thanksgiving!

-from the gang at All About Fifth and the Park Slope Fifth Avenue BID!

Looking for a place to eat your Thanksgiving meal? Need last-minute flowers, wine or treats? Check out our helpful Fifth Avenue Thanksgiving list! Enjoy!

Tuesday, November 23, 2010

Interview: Eidolon Owners Amara Felice and Mimi Ohta

AAF: Where are you from originally?

Felice and Ohta: San Francisco/ New York.

AAF: How did you meet to start this venture?

Felice and Ohta: Originally, there were four of us, Andrea Fisher, Yukie Ohta (Mimi's sister), and Linda Zadikian. I had known Andrea who worked at a small shop in Chelsea, Ellen Christine Millinery, where I sold some items on consignment. Andrea was developing her own line of clothing. I met Yukie through dance theater work I was doing freelance. She had just starting making handbags and was quitting her job in publishing. Linda's daughter was a dancer with the Feld Ballet and her mother was starting a clothing line. All four of us were in the Park Slope vicinity and ready for our own outlet to sell our designs plus the items of several other local designers who I already knew. Linda left the partnership after two years and Yukie and Andrea remained partners until the end of last year. Mimi took Yukie's place and designs jewelry and accessories.

AAF: What does Eidolon mean?

Felice and Ohta: The image of perfection in Greek.

AAF: When did you open your business in Park Slope and why did you choose the location?

Felice and Ohta: We opened in October of 1999. We knew the location would be good for the long term and the rent was still very reasonable.

AAF: What distinguishes your establishment from others in Brooklyn/the area?

Felice and Ohta: We stock the store with our own designs which can also be custom ordered and we also carry other local designer's work on consignment. We enjoy working with our customers one on one.

AAF: How would you characterize your designs?

Felice and Ohta: As far as my (Amara's) clothing designs, I design simple, effortless shapes which flatter the figure and are easy to mix into any wardrobe. Since I sew it all myself and want to offer a reasonable price, I keep my constructions simple and focus on my fabrics. I personally like drapey and soft jersey fabrics in vibrant colors and prints and my customers respond well to them. In my accessories like a clutch bag or a knit item, color is super important. Color excites me and stimulates my creative juices.

AAF: What do you like best about 5th Avenue?

Felice and Ohta: We like the neighborhood feeling and seeing familiar faces every day. We also like seeing new faces and educating people about the shop when visiting the Avenue for the first time.

AAF: What is the new black? No seriously, what are the fashion trends for the New Year looking like?

Felice and Ohta: We are not ones to follow trends and our customers aren't the trendiest dressers either. We focus on timeless and unique designs that look good year after year. Our customers like to invest in items that they can keep, not get rid of the following year because it's already out of style.

Interview conducted by Rebeccah Welch

Shop Local Reminder

We posted this "Shop Local Top-Ten" list last year at this time but we thought it was important enough to post again, this year. Spread the word, people, support your local stores, bars and restaurants. Why? Read below:

1. Significantly more money re-circulates in our community when purchases are made at locally owned, rather than nationally owned, businesses: More money is kept in the community because locally owned businesses often purchase from other local businesses and service providers. Purchasing local helps grow other businesses as well as the city’s tax base.

2. Non-profits receive greater support: Non-profit organizations receive an average 350% greater support from local business owners than they do from non-locally owned businesses.

3. Our one-of-a-kind businesses are an integral part of our city’s distinct character: The unique character of New York City is what brought us here and what will keep us here. Shopping at local businesses will help maintain our city’s unique urban landscape.

4. Reduced environmental impact: Locally owned businesses can make more local purchases, requiring less transportation and generally set up shop in town or city centers as opposed to developing in fringe areas.

5. Most new jobs are provided by local businesses: Small local businesses are the largest employer nationally and provide the most new jobs to local residents.

6. Customer service is better: Local businesses often hire people with more specific product expertise for better customer service.

7. Local business owners invest in community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.

8. Public benefits outweigh public costs: Local businesses in urban commerce centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community.

9. Competition and diversity leads to more choices: A marketplace of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

10. Encourages investment in New York City: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

Monday, November 22, 2010

Thanksgiving on Fifth Avenue

Fifth Avenue is a great place to spend Thanksgiving! Are you going to be in the neighborhood later this week? Here are the restaurants that will be serving special meals on or around Thanksgiving. This is what we know, so far. We'll update this post if we hear more:

Luscious Brooklyn (59 Fifth Avenue): a delicious catering menu! Download the menu (.pdf).

Stone Park Cafe (324 Fifth Avenue): will be serving Thanksgiving dinner from 1pm -8pm for the sixth consecutive year. Download the menu from here (.pdf)

200 Fifth (200 Fifth): Serving Thanksgiving for the 21st year in a row! Download their special menu.

Bogota Latin Bistro (141 Fifth Avenue): will be open for lunch Wednesday and Friday, Nov. 24 and 26th from 12 noon onwards. They will be closed Thanksgiving day.

Melt (440 Bergen Street): Here is their schedule for the weekend

Friday 11/26 Brunch 10:30am-4pm, Dinner 5:30pm-9pm.
Sat 11/27 Brunch 10:30am-4pm, Dinner 5:30pm-10pm
Sun 11/28 Brunch 10:30am-4pm, Dinner 5:30pm-9pm

Aperitivo Cafe (279 Fifth Avenue) & Sotto Voce (225 Seventh Avenue ): Check out their Thanksgiving Menu on Facebook.

Little Buddy Biscuit Company (635 Fifth Avenue):

Will be open Wednesday 7am-­8pm and Thanksgiving day from 8am­-2:00pm and closed on Friday. They may not be taking any more orders for pies but, just in case, download the order form and give it a try.

Baluchi's Park Slope (310 Fifth Avenue): Serving Turkey Tikka Masala and Turkey Tikkas on Thanksgiving Day!

Piramide (499 Fifth Avenue): Special Thanksgiving Dinner, only $22! Details at

Need some last-minute flowers or wine?

ZuZu's Petals (374 Fifth Avenue): Will be open till 2! Grab last-minute flowers for your Thanksgiving host.

Picada y Vino Wine Shop (327 Fifth Avenue): will be open from 10am till 3pm for last minute Thanksgiving Day wines needs!

Photos: Little Buddy Biscuit Company's Maple Walnut Pie, Flowers from ZuZu's Petals.

Friday, November 19, 2010

News Round-Up

The Sifty Fifty Thanksgiving List [NY Times]

On “Writing War” [The Outlet]

Park Slope [Lost in New York]

Fifth Avenue Fire Ravages Supermarket, Homes & Open Source Gallery [OTBKB]

Chef Nikki Cascone Eats Multiple Breakfasts and Lunches — for Two! [Grub Street]

*Photo from "The Sifty Fifty Thanksgiving List," NYT, November 10, 2010 by SAM SIFTON, illustration by Alex Eben Meyer

Thursday, November 18, 2010

Save the Date: Fifth Avenue Tree & Menorah Lighting

Holiday 2008 11

Come on down to Fifth Avenue and 3rd Street (in the park) for the Park Slope Fifth Avenue BID's Tree and Menorah Lighting Ceremony.

Saturday, December 4th at 5:30 PM

Live music, hot chocolate, brownies and holiday cheer. How can you lose, right?

Wednesday, November 17, 2010

Checking Out ZuZu's Petals

Zuzu's Petals has been an important part of the Park Slope community since 1971, both on Seventh Avenue and, more recently, at 374 Fifth Avenue.

Customers visit the shop for its beautiful, high-quality plants and flowers and its knowledgeable staff and owners. We love to drop by every week to check out what's in stock and to strike up a conversation (sometimes about flowers, sometimes not). When you get a chance, drop by and check out their latest or sign up for their email list, where you'll get friendly, passionate updates like this:

The ZUZUS new favorite rose....

Free Spirit:

fragrant from across the room,
stupendously heavy petal count,
delicious color like summer fruits,
lasts a full week...
We try to keep them in stock but,
true to their name,
they FLY out the door.

Call and place an order...
718 638-0918
or just stop by.
374 fifth avenue
between 5th and 6th street.

If you don't get to stop by often, though, try checking out their blog, where you'll find fresh photos of their latest offerings.

Tuesday, November 16, 2010

Is It Hard To Find A Good Employee?

All About Fifth is pleased to present the first blog post by Susan Martin, Park Slope resident, Business Coach and Founder of Business Sanity. She'll be posting advice for Fifth Avenue's small business community from time to time:

"With the holidays right around the corner, many small businesses are thinking about putting on additional staff to help carry the load. Unfortunately, hiring is yet another task that falls on the shoulders of already overwhelmed small business owners, who are often really good at what they do, but may be inexperienced in making appropriate hiring decisions. As we all know, finding the right people is critical to the success of any business, but especially to a small business whose resources are limited and who depend upon each and every employee to pull their weight.

Yes, it’s hard to find good employees, but don’t feel powerless and throw up your hands, it’s not impossible. You can’t control who is out there looking for a job, but you can control who you attract.

Too often small business owners will take a "shoot from the hip" attitude. Feeling desperate to get help, they may grab the first warm body without really thinking about what they need done, what they’re willing to delegate or who will be best equipped to do it. Some make hiring decisions based solely upon their gut instincts. Others think if they hire someone who is smart, they’ll be able to handle whatever is thrown at them, but find that the person they’ve hired has neither the temperament nor the skills needed to get results.

I’ve known numerous small business owners who were so anxious to get help that they overwhelmed the new employees with a million and one tasks, trying to teach them everything at once, often finding that the new person just ups and quits. If any of this sounds familiar, try doing things differently the next time. Whether you’re hiring a dishwasher, shop clerk, secretary or CEO; hiring is a skill unto itself. To make the best possible hiring decisions, take some time to analyze your needs before starting your search.

Here are some things to consider:

1. Ask yourself why you need that new employee, what will hiring them really do for your business?

2. Figure out what you are willing to delegate.

3. Don’t wing it: Pinpoint the tasks, priorities and responsibilities you want them to take on ahead of time.

4. Don’t overlook the company values that you hold most dear. Is stellar customer service important to you? If so, it should also be a strong value for them, they probably won’t be able to fake it.

5. Identify the goals you want them to achieve. People tend to accomplish more if they understand the outcomes you’re looking for.

6. Determine who they will report to, how and when they will be trained and evaluated.

7. Consider what kind of experience, education and background would best prepare someone for the position.

8. Define the “must have” qualities or attributes they’ll need to be successful.

9. Understand exactly what you will expect of them and be sure to clarify those expectations when interviewing.

10. Determine what salary and benefits you’ll offer.

What hiring problems have you run up against? What solutions have worked? We'd love to hear from you!"

- Susan Martin, Business Sanity

Monday, November 15, 2010

Fire on Fifth

As you probably know, a large fire broke out at the Associated Grocery Store at 617 Fifth Avenue (near 17th Street) on Friday. We noticed it on a ride down the Avenue at about 7:00 in the evening but it appears that the fire had been raging since 12:40 p.m.

Several businesses and apartments were severely damaged but it appears that there were no serious injuries, which we are all thankful for.

We really couldn't get close enough to get the scoop, so we have linked to news stories, below, for more details:

Photos: Big Three Alarm Fire Smokes Out Park Slope [Gothamist]

Fire Damages 5 Small Businesses in Park Slope [NY Times]

Photo Set on Flickr [InsertSnappyNameHere]

Friday, November 12, 2010

News Round-Up

Fry Anything at Chip Shop [Broke Ass Stuart]

Trash-Can Defense Against Robber Wins High Praise [NY Times]

Walkabout on Fourth Focuses on Problems, Future of Avenue [Brooklyn Daily Eagle]

The Ultimate Hangover Dining Guide to NYC [NY Eater]

Eat Local: Park Slope’s Community Market [Pests of NY – Thursday's Class Blog]

Thursday, November 11, 2010

All About Fourth

On Saturday, November 6th the Park Slope Civic Council hosted “Moving Forward on Fourth,” a walkabout to discuss the evolution of the Avenue.

All About Fifth caught up with Josh Levy, Civic Council Trustee and lead organizer of the event, to ask how things went.

AAF: Thanks for talking to us. Why, in your opinion, is 4th Avenue such an essential Brooklyn corridor?

Levy: 4th Avenue is an important Brooklyn corridor that runs 6 miles, connects 5 very different & diverse neighborhoods and is book ended by the great Verrazano bridge to the south and the Williamsburg savings bank building, one of Brooklyn's tallest, to the north. Also, because it serves as an important transportation conduit accessing the BQE, Prospect Expressway, L I R R and major subway lines it's a natural choice for future development.

AAF: I imagine that there is a wish list for 4th Avenue and there is a "reality" list. Setting the wish list aside for the moment, what can residents expect in the next year or two in terms of change along the Avenue?

My read is that given the current state of affairs in the commercial real estate and development lending universe, I fear that no major or substantive building or development will be taking place in the next year or two - lending terms are far too prohibitive. Needed but draconian government budget cuts aren't helping either. For the near term, well have to make do with scaled-down (but fully-cash funded) projects less grand in scope and smaller, incremental improvements that we can implement (as a community) at little cost. The initiative to convert the 4th St .cul-de-sac west of 5th Avenue into a pedestrian mall / piazza is a good example.

AAF: The walkabout was billed as a chance for the community to voice their say-- what concrete and official avenues does the community have to weigh in on the future of 4th?

Local City Council Member’s offices (in our case Brad Lander and Steve Levin) represent great resources as they are much more influential than you might expect. Same can be said of our local community board (in our case CB6). And lastly but very importantly joining with your local neighborhood advocacy organization (in our case the Park Slope Civic Council – is a great hands-on way to play an active role in the future evolution of the neighborhood.

AAF: From having lead the event and spoken with residents, what is most on the community's mind vis-a-vis 4th?

We had more participants & attendees than we anticipated so we are still parsing the comments we received. In general there appeared be a few broad concerns:
• A desire for more retail space at street level included in any future developments along 4th Ave
• Concerns about managing the strain on schools as residential developments abound
• Concerns about the allowed constriction heights (currently 8 stories with a 4 story set-back) for new developments on 4th Ave
• Concerns about traffic patterns, congestion & safety as well as pedestrian safety while crossing 4th Ave
• Concerns about water drainage & sewage overflow as it related to Gowanas / 4th Ave

AAF: What is the next step for the Park Slope Civic Council in terms of the future of 4th Avenue?

Definitely more follow up. We are already beginning to plan for our next initiative and we are also planning to form dedicated ad-hoc task forces (and other outgrowths of the Park Slope Civic Council) to coordinate directly with CB6 / City Council and perhaps willing Real-Estate developers on matters relating to 4th Ave.

Interview conducted by Rebeccah Welch

*image taken from Wired New York: Rezoning, and Redefining, Park Slope. By ALAN S. OSER

Wednesday, November 10, 2010

Introducing: Small Business Saturday

We know, it seems a little premature to talk about the Holidays and Black Friday. However, the truth is that there are only 45 shopping days left till Christmas and holiday decorations are already being hung along commercial streets throughout the city. Heck, we heard Christmas music being played in a department store the other day.

Anyway, you may not know this but Black Friday (aka the "biggest shopping day of the year") is not as big of a day for local, small businesses as one would think. Much of the action takes place at malls and box stores, where crowds fight for the big deal on the latest stuff.

This year, though, American Express has come up with a new solution to this problem. On November 27th, they will be launching the first ever "Small Business Saturday." In support of the day, American Express Cardmembers will receive a $25 statement credit when they register and spend $25 or more at small businesses that accept American Express Cards, thus encouraging card members to shop local.

Ok, it's not perfect solution, as it requires the consumer to use an Amex card and the merchant to accept it. Still, at least someone out there is making an effort to promote the little guy this year!

Merchants, visit the Small Business Saturday Facebook Page to learn more and to receive free promotion tools.

Everyone else, stay tuned, or sign up to "attend" Small Business Saturday in Brooklyn through Facebook.

Tuesday, November 9, 2010

Interview: Scaredy Kat Owners Damond Gallagher and Nora Yockey

AAF: Where are you from originally?

Damond and Nora: Damond is from Colorado and Nora grew up in central Illinois. We both moved to NYC in the early 90’s and met working in theatre. Nora worked making costumes in various costume shops in the city and as a dresser at Les Miserables, among other shows. Damond was a stage manager and lighting director for various companies in the city & internationally.

At some point we decided we wanted to run our own show, thus Scaredy Kat was born.

AAF: When did you open your business in Park Slope and why did you chose the location?

Damond and Nora: When we opened the shop in 1999, we considered various locations throughout Brooklyn, but one of the things that drew us to 5th Avenue was the diversity of the people along the avenue and within the community of Park Slope. It seemed different than 7th Avenue or Smith Street in that it was a long stretch of available commercial property that had the potential to grow into something really great. We weren’t sure what that would be, but we knew that we wanted to be part of it.

We finally settled on a small 250 square foot shop at 219 5th Avenue and since then have steadily moved to larger and larger locations (229 5th Ave. & now, 232 5th Ave.) as we, as well as the neighborhood, have grown.

AAF: How would you describe your store?

Damond and Nora: We consider it a modern general store in which you can find a little something for everyone. We sell an eclectic mix of cards and gifts that range across the spectrum. From jewelry and toys to bath soaps, candles and witty coffee mugs we strive for a fun and inventive solution to your gift giving.

AAF: What do you like best about 5th Avenue?

Damond and Nora: In having a shop on 5th Avenue for the last 11 years, we feel like we have become part of the community. We’ve made birth announcements for parents and have been able to watch those children grow up. It allows us to feel part of something greater and to see the development of the neighborhood from what it was all those years ago.

Interview conducted by Rebeccah Welch

Sunday, November 7, 2010

Jono Hennessy Trunk Show

Our good friends over at Park Slope Eye (682 Union Street near 5th Avenue) just announced an event that Park Slope should know about.

On November 20th from 1:00-5:00 P.M., they will host a Jono Hennessy Trunk Show featuring Jono's entire collection of amazing, stylish glasses. A drawing will be held for a free set of frames and Park Slope Eye will offer 30% off of any Jono frames and lenses purchased on that day. Plus, like most Park Slope Eye events, there will be free food and drinks (these guys really know how to make your shopping experience special).

For more information, go to Park Slope Eye's Facebook Page.

Friday, November 5, 2010

News Round-Up

Short Short Stories by French Artist at Park Slope Shop [OTBKB]

Reportback: Public Hearing [Save the Slope]

Walking and Talking on Fourth Avenue [Brooklyn Eagle]

Annie Keating, Park Slope Parent, Celebrates her Fourth Album at Southpaw [Brooklyn Paper]

Problems at Park Slope Polls [The Brooklyn Ink]

Burning Affection for Park Slope's Gas Lamps [WSJ]

TODAY! Five on Fifth

Look for the Five on Fifth posters along the avenue to find participating stores, bars and restaurants or go to for a full list and a map.

Happy shopping!

Thursday, November 4, 2010

Two New Additions to the Avenue

We were taking a walk along Fifth Avenue yesterday when we noticed two new additions that we thought you should know about:

Animated Closet: it wasn't open yet, but the note on the door said it would be open today (November 4th). It appears to be a designer women's clothing shop. Anyone know anything about the brand?

Venticinque: Coffee blogs appear to be all excited about this small but beautiful coffee spot (actually, it is more of an Espresso Bar). It looks like it opened just a few days ago and there are already good reviews online, like this one.

Wow, you really have to walk the Avenue every week to keep up. It sure changes fast!

Tuesday, November 2, 2010

Five on Fifth with Dhaga Salon

We had been meaning to drop by Dhaga Salon (294 Fifth Avenue, near 2nd Street) ever since we first noticed the words "Eyebrow Threading" on the window. What in the world, we asked ourselves, is eyebrow threading?

Yesterday, we decided to investigate. Dhaga is a small, full service salon that specializes in hair, skin, waxing and even henna. It provides many of the services you will find in an expensive Manhattan salon but at a fraction of the cost. Even better, the staff gives each customer one-on-one service and attention, which is much appreciated in this day and age.

So, what is Threading? Well, we discovered that it is a form of hair removal that utilizes “100 percent cotton thread” (the name “dhaga” means thread). Basically, the thread is twisted and then used to catch and remove hair, a process that is thought to be more precise than plucking or waxing.

So, the question is, does it really work? We put one of our own in the chair to find out. Below is a photo of his eyebrows before (wow, what a mess):

And, here is a photo of his eyebrows after:

Big difference, right? Our guinea pig did complain that the process hurt a bit, but he's really not used to grooming himself. Overall, though, he seems quite pleased with the results and embarrassed about his "before" photo.

Dhaga Salon has just posted their Five on Fifth special:

$5 off of a wax or hair service

Drop by for the deal, stay for the threading!

Perch Fall Prix-Fixe Menu

Local favorite Perch is promoting a one-week only Prix-Fixe menu that we thought you would be interested in. From November 4th-November 11th, enjoy the Fall menu (above) for just $24! Mention that you saw the menu here and you'll get a complimentary glass of beer or wine!

Suddenly, we are very hungry. And thirsty.

By the way, you can click on the menu to get a better look at the offerings.

Monday, November 1, 2010

Is It Really November?

It seems like just yesterday we were sweating in our homes in 90+ degree temperatures. Last night, however, we were trick-or-treating in near-winter conditions (a slight exaggeration but it was cold, nonetheless). Wow, this year sure is moving fast.

Anyway, we hope that you enjoyed your Halloween and, well, welcome to November!

This Friday, Fifth Avenue will be celebrating Five on Fifth. Here is the first Five on Fifth deal we have details on:

$5 off of any fresh flower bouquet $50 and over at ZuZu's Petals

Stay tuned for more deals as we hear about them.

Sunday, October 31, 2010

Happy Halloween!

from the gang at All About Fifth and the Park Slope Fifth Avenue BID.

Heading out to the Park Slope Children's Halloween Parade? Here is the day's schedule:

3:00-3:55 Registration for the Costume Contest at "John Jay High School" (7th Ave btw 4th and 5th Sts)
4:00-5:00 Costume Contest
5:00-6:00 Musical Performance by Ethan’s Motley Rockin’ Show
6:00 Street Closures on Parade Route
6:30 Parade Starts at 7th Ave and 14th Street
7:30 Streets along the Parade route will re-open

Friday, October 29, 2010

News Round-Up

Freddy's Bar Finds New Home in Park Slope after Getting the Boot from Brooklyn Atlantic Yards Arena [No Land Grab]

A Guide to Brooklyn Venues [Drowned in Sound]

Best of Brooklyn [Soundalong]

Good Morning: Muffins from Blue Sky Bakery in Park Slope [Serious Eats]

The Long-Gone Fifth Avenue Theater [Here's Park Slope]

Picture: New Freddy's Bar co-owners (from l.) Matt Kuhn, Donald O'Finn and Matt Kimmett (Photo: Robert Mecea/Daily News)

Thursday, October 28, 2010

Coming Soon! Five On Fifth

The Park Slope Fifth Avenue BID has just announced a new "Five on Fifth" initiative. Next Friday, November 5th, go to participating stores, bars or restaurants and get a special $5 deal or discount!

We'll work on getting the specific deals for you but, in the meantime, go to to see a list of participants and a Google Map.

Wednesday, October 27, 2010

Congratulations Kappa Sake House!

Check out their great new review in the New York Times.

Farmers' Market Footage

We happened to be at the Park Slope Fifth Avenue Farmers' Market this past Sunday and we caught some great shots of the vendors and shoppers enjoying the weather and the fresh food. We also got some video clips of the staff of El Pollitos cooking up some Mexican dishes with fresh ingredients from the nearby farm stands.

By the way, next Sunday's cooking demo (Halloween Day) will be by the chefs at Mama Rosa. It starts at 2:00 sharp! We hear the cooking demo will be scary...but in a good way.

Tuesday, October 26, 2010

Freddy's on Fifth

Back in February of 2010, we wrote about Ellis Bar's Penny for a Pint Friday Night Special and longed for some free time and a fist full of coins. Weeks later, we received word that Ellis had closed its doors for good. Maybe the pints were a little underpriced?

Anyway, good news, bar fans. Yesterday, Brownstoner reported that the now empty Ellis Bar space will soon be occupied by the famous Freddy's Bar & Backroom. Yes, the bar that lead the fight against the Atlantic Yards has been homeless for several months now but it looks like it finally found the right space, at the right price, right on Fifth Avenue.

This is certainly going to be interesting. For more on this interesting turn of events, read Brownstoner's post here.

Photo via Brownstoner

Monday, October 25, 2010

Travel to Alsace with Melt

Tomorrow (Tuesday, October 26th) from 5:30 - 9:00, take a virtual plane ride to Alsace, France with the gang from Melt and enjoy a wine tasting with 5 wines and 5 dishes for just $40!

Here are the wines and paired food that will be served:



ARTISANAL HOT DOG w/With All The Fixings


PASSION FRUIT PUDDING/White Chocolate Sherbet

For questions or to make reservations, call 718.230.5925 and leave a message or email: