Wednesday, November 10, 2010
Introducing: Small Business Saturday
We know, it seems a little premature to talk about the Holidays and Black Friday. However, the truth is that there are only 45 shopping days left till Christmas and holiday decorations are already being hung along commercial streets throughout the city. Heck, we heard Christmas music being played in a department store the other day.
Anyway, you may not know this but Black Friday (aka the "biggest shopping day of the year") is not as big of a day for local, small businesses as one would think. Much of the action takes place at malls and box stores, where crowds fight for the big deal on the latest stuff.
This year, though, American Express has come up with a new solution to this problem. On November 27th, they will be launching the first ever "Small Business Saturday." In support of the day, American Express Cardmembers will receive a $25 statement credit when they register and spend $25 or more at small businesses that accept American Express Cards, thus encouraging card members to shop local.
Ok, it's not perfect solution, as it requires the consumer to use an Amex card and the merchant to accept it. Still, at least someone out there is making an effort to promote the little guy this year!
Merchants, visit the Small Business Saturday Facebook Page to learn more and to receive free promotion tools.
Everyone else, stay tuned, or sign up to "attend" Small Business Saturday in Brooklyn through Facebook.