Thursday, January 14, 2010

Empty Storefront or Billboard?

This storefront at Fifth Avenue and Berkeley Place caught our eyes yesterday. It wasn't the fact that the space was empty that made us do a double-take, though(there are plenty of empty storefronts these days). Instead,it was the major advertising campaign on the front windows that really got our attention.

The question is: is the landlord getting paid for these ads or is this a case of gorilla marketing? Could this be a new trend for empty properties?

What do you think? Is this a good temporary use for empty store windows or an eyesore? Share your opinion in the "Comments" below.


  1. If the landlords are getting paid while the lots are empty, they are understandable and tolerable since it will be temporary.

    What's less tolerbale is Rachel's Taqueria's gaudy neon signs.

  2. i think its a good idea